Chandigarh tourism tie up with International majors

Chandigarh has agreed to have a tie- with International Travel House, Wanderlust, Sita Travels, Swagatam and others along with European outbound top travel groups at ITB Berlin. India was the partner country at the ITB Berlin this year.
Director Tourism, Mr. Vivek Atray represented Chandigarh Tourism at the fair. The Incredible India campaign was promoted successfully at event. Chandigarh had a aggressive awareness campaign at the fair. Chandigarh’s earlier image of being a simply a stop over for the Himalayas was removed to a large extent. Brochures and CDs about Chandigarh were distributed.
After the visit to ITB Berlin, Chandigarh Tourism has worked out a detailed action plan for promotion of Chandigarh. As per the plan, Chandigarh Tourism would tie up with select companies through STEPS for distribution of memorabilia like magnets, key-rings, flags, cards, souvenirs and, cards apart from t-shirts, pens, mugs, mouse pad etc. as per standardized formats in Chandigarh.
Wide spread availability of brochures and pamphlets relating to various aspects of Chandigarh Tourism would be made available for distribution of such material in all hotels and tourism locations in the city and the other parts of the country.
Trained and qualified multilingual guide with an audio system would be added to the Hop On Hop Off Bus city tour on the pattern of city tours in developed tourism destinations. Chandigarh Tourism had earlier engaged guides on specified rates to be paid by tourists for assistance in visiting tourism locations in the city. The department would again seek applications from interested youth and even residents of Chandigarh, who would then be duly trained at IHM Sector 42. These trained personals would be designated as Tourist Guides or Volunteers.